Designed for the News Beat

The core idea behind the visual identity was to express the tension between urgency and reliability, between visual storytelling and information flow. We developed a monogram that represents connection and movement, reflecting the fast-paced rhythm of news. The design pillars included functionality, modularity, and digital-native adaptability, ensuring the brand works seamlessly across screens and platforms.

We opted for a bold, geometric typeface to balance modernity and solidity, paired with a monogram that abstracts the letter “S” into a continuous flow. The logomark is scalable, responsive, and designed for high visibility even at small sizes. Color, contrast, and typographic structure were all fine-tuned to ensure optimal legibility and consistency across dynamic digital environments.

The development of Snapix identity was guided by an evidence-based approach, where each design decision responded to a precise functional need or behavioral insight. As a creative agency, we view branding not as a decorative layer, but as a strategic interface between users, tools, and content. Snapix is not only a mark—it is a system designed to scale, evolve, and support the rapid transformations of the media industry. This project reflects our method: analytical in foundation, intentional in execution, and shaped to generate long-term coherence and impact.

Snapix is a new platform designed to serve two complementary purposes: the distribution of breaking news photography and the provision of professional tools for photojournalists. Our work focused on the creation of a distinctive brand identity, starting from the naming to the complete logo design. The result is a system that communicates clarity, speed, and trust—three qualities that define the modern news ecosystem.

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