Designed for the News Beat

Snapix is a new platform designed to serve two complementary purposes: the distribution of breaking news photography and the provision of professional tools for photojournalists. Our work focused on the creation of a distinctive brand identity, starting from the naming to the complete logo design. The result is a system that communicates clarity, speed, and trust—three qualities that define the modern news ecosystem.

The core idea behind the visual identity was to express the tension between urgency and reliability, between visual storytelling and information flow. We developed a monogram that represents connection and movement, reflecting the fast-paced rhythm of news. The design pillars included functionality, modularity, and digital-native adaptability, ensuring the brand works seamlessly across screens and platforms.

We opted for a bold, geometric typeface to balance modernity and solidity, paired with a monogram that abstracts the letter “S” into a continuous flow. The logomark is scalable, responsive, and designed for high visibility even at small sizes. Color, contrast, and typographic structure were all fine-tuned to ensure optimal legibility and consistency across dynamic digital environments.

Designed for the News Beat

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