The rebranding of Marte was a journey through identity, values, and vision. Our goal was to transform the brand into a visual and strategic ecosystem capable of addressing contemporary demands, balancing elegance and impact.
Marte Advisory stands out for its holistic and impact-driven approach. To reflect this essence, we redefined its visual identity starting from the EB Garamond typography, a symbol of refinement, and an essential color palette of white, black, and red accents to emphasize strength and passion.
The project included a complete reshape of the tone of voice and positioning. The communication was designed to be solid and trustworthy, yet dynamic, reflecting the company’s DNA. Every element, from the logo to digital templates, was crafted to ensure consistency and recognizability across all touchpoints.
