Founded in 1909, it carries with it more than a century of pride, challenges, and rebirths. In a time when football is increasingly global and hyper-mediated, Pisa SC asked us to help them look forward without letting go of who they are. The new brand identity had to evolve without erasing. To modernise without losing depth.We created a complete rebranding system that reconnects the club to its city and its people.
A custom typeface inspired by the architecture of Pisa. Its vertical cuts and gentle serifs echo the Romanesque calligraphy of the 11th and 12th centuries, while the round counterforms draw direct inspiration from the arches of Piazza dei Miracoli.
Certain cut angles subtly nod to the lean of the Tower, creating a sense of motion within stability. Alternate glyphs and ligatures introduce expressive rhythms, allowing the typography to adapt across contexts.A redesigned croce pallata, the ancient maritime cross that flies proudly across the city. A photographic language rooted in realism and beauty. Every element designed to speak a consistent, powerful visual language—across jerseys, screens, and stadiums.The new brand system is not only about form, it’s a tool.
