A key aspect of the rebranding was the meticulous attention to typographic details. A sans-serif typeface inspired by Swiss design was selected for its readability and versatility. This choice enables consistent application across different channels, from web to packaging, ensuring a professional and contemporary image at all times.
Valt’s rebranding was not merely an aesthetic exercise but a comprehensive strategic transformation. With a clear vision and a meticulously crafted design, the brand strengthened its positioning in the market, attracting a more qualified audience while confidently communicating its core values of innovation and sustainability. It stands as a compelling example of how a well-executed visual identity can be a catalyst for a brand’s success.
Valt, a leader in paints and building systems, exemplifies the power of design in redefining a brand's perception and market positioning. Through a strategic rebranding process, the company redefined its visual and communicative identity, positioning itself as a leader in innovative and sustainable solutions for a broader and more qualified audience.